Unlock the Power of Your Midlife Workforce
Your next wave of leadership doesn't need to be new - it needs to be renewed.
Midlife professionals bring decades of experience, perspective, and possibility to the table.
Yet too often, they’re overlooked in conversations about engagement, succession, and innovation.
Many have been unnecessarily sidelined by outdated assumptions about what workers want at this age and stage of life.
At STRUT, we help organizations re-engage midlife employees - building thriving, multi-generational teams where confidence, curiosity, and contribution are reignited.
Why Midlife Talent Matters
Retention
Institutional knowledge walks out the door when midlife employees feel stuck, unseen, or undervalued. Re-engaging and retaining midlife talent - and partnering with them to develop meaningful solutions - will strengthen your organization's continuity, culture, and bottom line.
Succession Planning
Your future leaders are already in the room - they just need opportunities to transfer knowledge and move forward with purpose.
Midlife professionals already hold the wisdom, credibility, and relationships that make mentorship and leadership succession seamless. By investing in their growth and fostering a "recruit-from-within" culture, you can save time and money, strengthen continuity, and future-proof your organization.
Relevance
With longer careers and evolving skill demands, midlife professionals want to grow - not simply coast until retirement. (In fact, some have no desire to retire!)
When organizations take time to understand what midlife workers want and need, they unlock a source of stability, mentorship, and innovation that strengthens the entire workforce. Supporting their growth and understanding their needs, keeps your organization relevant, resilient, and ready for what’s next.
Resilience
When people feel seen, valued and energized, everyone - at every level - performs better.
Midlife professionals, in particular, model the adaptability and perspective that fuel organizational resilience. Supporting their growth, wellbeing, and vitality isn’t just good for them - it’s good for team performance, today and tomorrow.
The Midlife Workforce
Over the last 20 years, mature workers have been the fastest growing demographic in the Canadian labour market. By overlooking this group, organizations miss opportunities to fill critical skill gaps, strengthen succession talent pools, and to support younger workers as they grow into leadership rolls.
Recognizing and re-engaging these workers isn’t just a demographic reality, it’s a strategic advantage. Because the future of work isn't just about who's next, it's about who's hear and raising their hand to contribute and lead.
Meet Anna Gordon
Career Strategist | Speaker | Fitness Leader
With over 25+ years of experience helping people and organizations thrive, I bring a blend of clarity, confidence, and vitality to the world of work.
My passion lies in helping individuals and teams rediscover purpose, build energy, and move forward with renewed momentum.
Bridging career development, workforce strategy, and vitality habits, my approach is both actionable and energizing - sparking engagement that lasts and creating a win-win for people and performance.
Ultimately, my work lives at the intersection of career, confidence, and motion - because momentum changes everything.
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